Honda ranks as one of the top five car manufacturers with the most returning customers. The company regularly sees over one-third of previous Honda buyers stick with the brand, and it’s not that far behind the industry leaders. So how does the company manage to bring in customers and keep them? There are several factors to this success, and each one is just as important as the rest.
Reliability
Honda is famous for being one of the most reliable brands in the world. It takes a lot to make a Honda vehicle break down because the company uses solid and simple parts that can take the years and the thousands of miles you’ll put it through as a driver. Honda also makes its part replacement schedule clear so that drivers know exactly when to swap in new belts and spark plugs, so they don’t have a chance to fail. This reliability makes Honda vehicles more expensive in the used car market, but that’s good news for new car buyers.
Value
In the American car market, it’s not enough to offer the lowest price. Companies need to combine low prices with high value and features they won’t find for the same price from the competition. Honda manages this by offering new vehicles like the Civic and the Fit for starting prices below $20,000 and by giving these vehicles standard features like the Honda Sensing suite of safety features, the Fit’s unique Magic Seat that makes its storage space more versatile, and the Civic’s automatic climate control on every trim.
Wide Selection
People’s lives change over time. People grow up, they get married, they have kids, and then their kids grow up. They find new jobs, they move to new homes, and they have different budgets for spending on vehicles. Honda customers can stay loyal to the brand because Honda has all kinds of vehicles to serve all kinds of needs. Buyers with a strict budget can get the compact Civic or the subcompact Fit. Those with big families can get a CR-V or an Odyssey. Truck lovers can get the Ridgeline, and those who like efficiency will love the Insight.
Quality
More than just reliability and good feature value, Honda vehicles simply offer a consistent quality that customers know they can count on whenever they come back to a Honda dealership. The driving interface is straightforward, and all the buttons and levers are where you’d expect them to be. The seats are comfortable and roomy, and there’s just as much cargo space as you need in the back. Car buyers see this quality during test drives and then enjoy it for years thanks to the vehicle’s reliability, so of course, they keep coming back for more.
With four solid reasons like this, it’s no wonder why Honda has so much customer loyalty. Honda is one of the best brands out there, after all, and their vehicle variety lets them fit into many car owners’ garages. Of course, the best way to find out for yourself is to visit your local dealership and schedule a test drive today.
Image by JD Hancock is licensed under CC BY 2.0
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